2026’s Most Surprising Travel Trend? Sumo.

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After years of waning interest, Japan’s national sport is back in the spotlight. Every one of 2024’s six honbasho (official tournaments) sold out for the first time in 30 years, signaling a global resurgence. The Japan Sumo Association reports record demand, with tickets selling out in minutes.

Sumo’s comeback mirrors Japan’s tourism boom, as travelers seek deeper cultural experiences. A new yokozuna crowned in 2025 and the first full Grand Sumo tournament outside Japan, coming to London this fall, are drawing new fans. With Netflix’s Sanctuary and the JSA’s “Sumo Prime Time” YouTube channel, the world’s fascination with sumo is stronger than ever.

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