Soho House Goes Private in $2.7 Billion Deal

While Trying to Balance Exclusivity and Travel-Friendly Scale

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SOHO House

Soho House Goes Private in $2.7 Billion Deal to Restore Exclusivity

Soho House built its reputation on knowing how to connect the right spot, the right person, and the right vibe when it comes to creative types looking for community and connection around the world. Doing so required a strong sense of exclusivity.

But after going public in 2021 and chasing growth, the members-only empire found out the hard way: exclusivity doesn’t scale. Cue a $2.7 billion deal to take it private again as the company tries to find its way.

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