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The Next Big Destination
Where we think people are going in 2026
A Quietly Rising Country in Northern Europe
We’re calling it now: this country is poised to be one of 2026’s most compelling destinations. Long overlooked in Northern Europe, its medieval old towns, dark forests, and Baltic islands have flown under the radar.
That’s starting to change. Better flight connections, a standout digital nomad program, a banner cultural year led by Tartu, and real momentum around sustainable tourism have pushed it into the spotlight and earned it our pick as Matador’s Next Big Destination.
Here’s why it deserves a spot on your list.
N E W S
It Just Got a Lot Harder to Earn Miles on American Airlines
Earning airline status just became more difficult for American Airlines flyers, with new changes affecting how miles and loyalty points are calculated.
T O - D O
DECEMBER EDITION
Where to travel: 11 small US towns that go all out for Christmas
Where to stay: Skykomish Vida
What we’re loving: How to get $60 tickets to the 2026 FIFA World Cup
What to do: Enter for a chance to win a luxurious getaway to South Caicos Island
Make plans this winter: Head to one of these magical Christmas markets in the US
H O L I D A Y
18 US Hotels That Go All Out for Christmas
From over-the-top trees to immersive holiday displays, these US hotels make the season feel cinematic.
T R A V E L
Why Scandinavia Is at Its Most Beautiful in Winter
Winter reveals Scandinavia at its most striking, from snow-covered Norwegian islands to glowing streets in Stockholm’s Old Town. These scenes make a compelling case for heading north this winter.
S T A Y S
Sailrock South Caicos Is The Ultimate Place for an End-of-Year Refuel
Quiet, uncrowded, and refreshingly low-key, South Caicos delivers a rare travel luxury: space. Sailrock South Caicos blends that calm with refined comfort, worlds away from cookie-cutter beach resorts.
Travel Well
The Matador Editorial Team
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