Is Delta Air Lines Using AI to Charge You More? What We Know So Far.

Delta flights might be getting more expensive. Recent reports suggest that Delta Air Lines has quietly introduced a controversial new pricing strategy. Unlike traditional dynamic pricing, which adjusts fares based on seat availability, booking time, and date, Delta’s new system uses artificial intelligence to estimate how much a traveler is personally willing to pay. The fare is then adjusted accordingly.

“It’s no longer just ‘prices are going up because a flight is filling up.’ Now, it’s ‘prices are going up for you because we think you’ll still pay it,’” states Jesse Neugarten, CEO and founder of Dollar Flight Club. This is a significant shift in how airfare could be calculated and raises questions about privacy. Here's what we know so far and what may come next.

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